Review of “Start with Why”

Vicki L. Wise   |    Volume Six: Winter  |   

Start with Why: How Great Leaders Inspire Every­one to Take Action by Simon Sinek (2009) is not a book you might typically read in an assessment context, as this book is about the power of visionary leadership to create organi­zations that are innovative, inspirational, and successful, and to create quality programs and services that stand the test of time. However, this is not unlike the work of those responsible for assessment in higher education in building a culture of assessment where it is essential to have dedi­cated leadership that sets priority for assessment from the top, communicates this vision, and then fosters expertise, ownership, and collaboration.

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